Last month, BBDO San Francisco and Comcast got together to create “Help the Giants Win” which asked fans over social media what rituals they took part in that led to last year’s World Series win.
Now, the two are getting a little more personal, trying to decide what fans decided to go past third base to celebrate the Giants successful season .
The “World Championship Baby” contest in an attempt to determine what San Francisco baby is born closest to 7:54 p.m. PST on August 1, the official nine-month anniversary of the World Series.
Over 900 expecting parents who presumably got past third base that fateful evening have signed up via digital channels.
And the winner!
At 8:02 pm on that day, CSN have said hello to its Champion munchkin, Brooklynn Olivia Bird.
Just for arriving at the proper time, Bird has received a birth certificate signed by the Giants team, a commemorative brick paver at AT&T Park and a $2,010 gift card.
The initiative was the kick off for BBDO SF’s new campaign for CSN, which is based on the theme of “Let’s repeat last year.” The idea being: CSN can bring you another winning championship season.