Clemenger Communications group, today announced the appointment of Adam Good to the newly creative role of Executive Director of Digital Innovation.
Prior to this Adam was one of the founders and President of Asia Pacific, Tribal DDB Worldwide based in Hong Kong.
Adam said: “I enjoyed my eight years establishing and leading Tribal DDB in Australia, China and Asia Pacific. I’m proud to have led an interactive group that developed effective and award winning work across a diverse and sophisticated region. The time is right for an exciting new challenge.
Roger MacDonnell, Chairman and CEO of Clemenger Group New Zealand said: “This is a huge hire for us. I am very excited about getting someone of Adam’s calibre to join our group. We want digital to be part and parcel of our mainstream offer across all our agencies and we believe the leadership, expertise and proven approach that Adam brings will only add to the substantial resource we already have.
Adam said: “Clemenger are Australia and New Zealand’s leading communication group. They have very strong creative and effectiveness credentials and I look forward to continuing my association with Omnicom in my new role. I plan to use both online and real world as an interactive marketing platform. I want to deliver to client’s rigor in benchmarking interactive, while continuing to develop strategic and creative engagement programs that are both participatory and personal.
About Clemenger Communications Group
Clemenger Communication Group is the largest communications group in Australia and New Zealand. 53.33% of the shares are held by Clemenger Communications staff and 46.67% by BBDO Worldwide. BBDO Worldwide is in turn part of the OMNICOM Group.