Tribal DDB Worldwide announces that Adam Good has been promoted to the post of president of Asia-Pacific. Good, who was posted to the China region in January of 2006, has since launched the successful Shanghai office and modified the current Hong Kong office to lead the regional strategy.
"Adam has been a huge part of Tribal DDB Worldwide’s success and has been a terrific partner to me over the last seven years," said Matt Freeman, CEO of Tribal DDB Worldwide. "I can’t think of a better person to lead Tribal’s growth in Asia Pacific — and to help take our worldwide network to even greater heights."
Tribal DDB’s Asia offices have been experiencing rapid growth in the past year with client wins that include McDonald’s, Philips, Centrum, Unilever, Disney Hong Kong and Dior Perfume, among others.
Most recently McDonald’s named Tribal Shanghai agency of record for all of China. At Tribal Hong Kong the agency has just completed a highly successful online campaign for the McDonald’s Shake Shake Fries promotion. The campaign has seen wonderful success of consumers co-creating with the brand, producing consumer-generated content. In addition, next month Tribal Singapore will launch an online ordering web site for McDonald’s as a new innovative customer experience for the brand.
Other successes in the Asia-Pacific region include the selection of Tribal in Korea to launch global web sites for the new Prada Phone and Black Label Shine Phone for LG Electronics. Tribal Australia, the six-year-old operation, also closed out 2006 with five new client wins, including Macquarie Bank.
As one of the original founders of Tribal DDB, Good previously set up and oversaw Tribal DDB Australia’s offices Sydney and Melbourne. Under his leadership, Tribal Australia became the leading interactive agency in Australia, winning more new business, effectiveness and creative awards than any other Australian interactive agency. In 2005 Tribal Australia won the AdNews and B&T Interactive Agency of the Year award titles for 2005.
As president, Good will oversee the entire region, which currently has ten offices in six countries. "The digital space is redefining the relation between media, brands and consumers. Tribal has grown the agency operation during this time with this understanding. We have a good balanced agency operation in Asia-Pacific in terms of integration with DDB while also growing to be big and bold enough to lead clients on a regional level that require brands to be customer centric rather then product centric," said Good. "Our standing in each market is only a result of a unique collaborative and entrepreneurial culture, true passion and the ‘always questioning spirit’ that we share with our clients."
ABOUT TRIBAL DDB
Tribal DDB Worldwide (www.tribalddb.com) is a full-service interactive agency that consistently ranks as one of the largest and most award-winning networks in the world. Headquartered in New York, Tribal DDB Worldwide includes 39 offices spanning 22 countries throughout the Americas, Europe and Asia Pacific. The firm’s multinational clients include American Airlines, ExxonMobil, ING, Johnson & Johnson, McDonald’s, Microsoft, PepsiCo, and Volkswagen. Tribal DDB Worldwide is part of Omnicom Group’s (NYSE: OMC) DDB Worldwide