Tribal DDB Worldwide has been recognized as the Interactive Agency of the Year for 2005 by Adweek magazine. Read article here
This prestigious honor comes on the heels of a great 2005 in which the offices of Tribal DDB took home the most Lions, the Cyber Grand Prix, and the Interactive Agency of the Year award at the International Advertising Festival in Cannes.
The more than 75 award shows that Tribal DDB triumphed in over the course of the year also included the One Show, the London International Advertising Awards, the Clios and the Effies. In addition, Tribal DDB’s work for Pepsi garnered “Best Marketing Web Site of the Year” from Advertising Age. At the local level, the Australia and Canada offices were both named Interactive Agency of the Year.
“Tribal’s success is driven by a truly wonderful group of clients. The partnerships we have developed around the world with clients like Pepsi, McDonald’s, Philips, Volkswagen and others have fostered great work and great results for both their businesses and ours,” said Matt Freeman, global chief executive officer of Tribal DDB.
Adweek’s Interactive Agency of the Year award recognizes not only breakthrough creativity in the interactive space but also an agency’s ability to connect with users in a way that adds value in exchange for their time. The award also evaluates management strength, creativity, strategy and technology.
As Adweek reported, “In nearly every respect-revenue growth, breakthrough creative and blue-chip clients-Tribal DDB stood out. The shop has long made the IQ list of top agencies (ranked by revenue), but this year its growth outpaced most of its peers.”
Beyond this, Adweek noted, “Tribal exemplified the maturity of digital marketing, showing throughout its global network the kind of innovative, idea-driven programs unique to interactive. The advantage of Tribal DDB’s global network lies in taking the lessons from efforts like Monopoly Live and transferring them to other markets and clients.”