30 August, 2005

Some highlights to the talk below;

• Children today are the first generation to know more, technologically, than their parents. This world of accelerated technology is one they feel very comfortable with.

• There is a steady increase in the use of the Internet by children, but also an increase in the use of mobile communications.

• We know they are masters of multi-tasking and they actively use these devices, either all or a selection thereof at the same time. Children understand non-linear communication, they are interdisciplinary, technologically affluent, accustomed to control and thrive on change. They lead multimedia lives.

• Kids live a double life and this is just the beginning

• The Virtual life: Kids solve their problems, as if it were a game

“Interactive Marketing and Advertising Trends”
Sofitel Wentworth Hotel, Sydney
18-19 August 2005

Some highlights to the talk below;

• How creative messaging can take a brand from being ‘just another voice’, to ‘someone consumers want to spend time with’
• Brands are learning a new consumer language. Speak only when spoken too.
  
• Today’s consumer want their online experiences with brands to be more relevant, vivid and useful.
  
• Online digital advertising industry will continue to grow because of the increased digital usage and time spent by consumers.
  
• There is a correlation between consumer media minutes and advertising spend. “Advertising dollars will follow the consumers”
  
• For the under-40 age group in Australia, the internet will become the primary media experience in the next 2-3 years.
  
• It’s now time to get thinking on how your brand can capitalise on the change of consumer behaviour to go from ‘just another voice’, to ‘someone consumers want to spend time with.