Tag Archives: entrepreneurship

03.22.25
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Auric Wins Entry to GITEX ASIA 2025 – Asia’s Largest Tech & Startup Event!

Auric Wins Entry to GITEX ASIA 2025 – Asia’s Largest Tech & Startup Event!

We are thrilled to announce that Auric Essentials has won a fully-funded trip to GITEX ASIA 2025—Asia’s Largest & Most Global Tech, Startup & Digital Investments Event—taking place in Singapore from April 23-25, 2025! 🇸🇬✨

This exciting opportunity comes after our victory at the Expand North Star Pitch Competition – Sydney, held at the Sydney Startup Hub on March 18, 2025. With over 250 entries, only 10 of Sydney’s most promising startups in DeepTech, Fintech, Agritech, Climate Tech, Healthcare, and AI were selected to pitch. Auric emerged as the winner, securing our place at GITEX ASIA and a spot in the $100,000 Supernova Challenge.

What This Means for Auric

‍This win grants Auric Essentials:
✅ Entry into the $100,000 Supernova Challenge, where we will showcase Mood-as-a-Service (MaaS) and the world’s first AI-powered IoT scent device, the Auric AromaSphere.
✅ A fully branded startup pod at Marina Bay Sands, Singapore, to exhibit Auric Essentials from April 23-25, 2025.
✅ The opportunity to connect with global investors, partners, and industry leaders in Asia’s powerhouse tech ecosystem.

Expand North Star Pitch Competition – Sydney Startup Hub

Thank You to Our Supporters

We extend a huge thank you to the Dubai Chamber of Commerce, in collaboration with GITEX ASIA, Expand North Star, and Wholesale Investor, for organizing this incredible pitch competition as part of the GITEX GLOBAL x Expand North Star Sydney Roadshow.

A special shoutout to the esteemed judges who made this possible:
🎤 Zain Anwer Pirani – Manager of Digital Economy Ecosystem, Dubai Chamber of Digital Economy  
🎤 Charlie Ill – CEO of Investible  
🎤 Kenny Wong – Founding Partner of 1in100 Ventures  
🎤 Steven Xu – Founding Partner of INP Capital  

Auric at GITEX ASIA 2025

‍Our CEO, Adam Good, will represent Auric Essentials in Singapore, joining Asia’s most influential tech and startup ecosystem. This milestone comes as we continue to grow our Pre-Seed Round, expand B2B partnerships, and prepare for our official consumer launch later this year.

Attendees in Singapore can visit us at our startup pod to experience the Auric AromaSphere in action and discover how AI-powered scent technology is transforming wellness.  

About GITEX ASIA 2025

‍GITEX ASIA x AI Everything Singapore is Asia’s largest and most global tech and startup event, making its debut in Singapore from April 23-25, 2025, at Marina Bay Sands. Powered by the 44-year legacy of GITEX GLOBAL, the world’s biggest tech and startup show, this event is set to be a game-changer for the global innovation landscape.

🌍 Key Highlights:
🔹 700+ global enterprises & startups
🔹 25,000+ tech buyers & investors
🔹 250+ active investors & venture capitalists
🔹 70+ participating countries
🔹 220+ top voices in tech

The event will showcase cutting-edge advancements in AI, telecom, cloud, cybersecurity, health tech, fintech, and more, bridging Asia’s innovation landscape with a global network of investors, unicorns, startups, and tech leaders.

Join Us in Singapore!

This is a major milestone in Auric Essentials’ journey as we take Mood-as-a-Service to the world stage. If you’re in Singapore, visit us at GITEX ASIA 2025 from April 23-25, 2025, and experience the Auric AromaSphere in action.

Stay tuned for more updates as we prepare to showcase the future of AI-driven aromatherapy and wellness technology!

01.05.25
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Auric Secures Investment from Antler, Joining an Elite Global Portfolio

We are proud to announce that Auric Essentials has officially been funded by Antler, one of the world’s most active early-stage investors. This milestone solidifies our position as a pioneering force in the wellness technology space, bringing us one step closer to revolutionizing personalized aromatherapy experiences through AI and IoT integration.

Auric Essentials Secures Investment from Antler, Joining an Elite Global Portfolio

Antler, known for its global reach and commitment to backing the world’s most driven founders, has invested in over 1,400 companies across six continents since its inception in 2018. With a total portfolio value of $4.8 billion and a network of over 10,000 entrepreneurs, Antler provides unparalleled support to startups solving meaningful challenges across various industries.

The Auric Antler Journey

Our journey with Antler began when Auric Essentials Founder, Adam Good, joined the highly competitive Antler Cohort 12 in Sydney in July 2024. The intensive 10-week residency program provided an environment where visionaries, technologists, and business leaders collaborate to launch high-growth startups. It was during this program that Adam met Alex Cutri, a seasoned expert in robotics and hardware startups, who later became Auric’s Co-Founder and Chief Technology Officer (CTO).

Alex’s deep expertise in automation, design, and manufacturing perfectly complements Auric’s mission to merge technology with aromatherapy, creating seamless, personalized wellness experiences. This synergy between founders, coupled with Antler’s funding and strategic backing, has positioned Auric Essentials as an emerging leader in the wellness tech space.

Building the Future of Wellness with Auric AromaSphere

At Auric Essentials, we are reimagining how people experience aromatherapy by combining AI-powered insights with therapeutic-grade essential oils. Our flagship product, the **Auric AromaSphere, is an intelligent diffuser designed to deliver hyper-personalized wellness experiences by syncing with users’ biometrics, moods, and smart home environments.

Through our Auric Wellness Signature—a patent-pending AI-driven system—we analyze data from wearables and health applications to recommend scent-based rituals tailored to users’ emotional and cognitive states. This innovation marks a significant shift in the $520 billion wellness technology market, offering a new paradigm of wellness that blends ancient aromatherapy traditions with cutting-edge advancements.

A Strategic Investment for Growth and Expansion

Antler’s investment accelerates Auric Essentials’ roadmap, allowing us to:
– Enhance R&D**: Further develop the Auric AromaSphere and optimize its integration with IoT ecosystems.
– Scale Manufacturing**: Expand production capabilities to meet the growing demand for smart wellness solutions.
– Expand Go-to-Market Strategy**: Drive awareness and adoption through direct-to-consumer (D2C) and business-to-business (B2B) partnerships.
– Strengthen Our Team**: Attract top talent in AI, engineering, and consumer wellness to refine and scale our product offerings.

With Antler’s global network and deep operational expertise, we are poised to bring our vision to market at scale, ensuring that Auric Essentials becomes synonymous with Mood as a Service—a category-defining innovation in holistic wellness.

Join the Auric Movement

We invite wellness enthusiasts, investors, and technology partners to be part of our journey. Whether you’re looking to pre-order the Auric AromaSphere, invest in our mission, or collaborate on groundbreaking wellness solutions, now is the time to engage. For more information about our Antler-backed journey and upcoming product launch, visit our official Antler portfolio page .

Thank You, Antler!

We extend our deepest gratitude to Antler for believing in our vision and fueling our mission to make wellness more intelligent, personalized, and accessible. With this investment, Auric Essentials is poised to reshape the future of well-being—one breath at a time.

Stay connected for more updates as we embark on this transformative journey!