We’re excited to welcome Tenielle Stoltenkamp as Auric’s new Marketing Advisor. With over 15 years of global brand leadership across Uber, Catawiki, and Southern Cross Austereo, Tenielle brings a sharp strategic lens and deep creative instinct. She’ll guide Auric’s brand and go-to-market strategy as we prepare for our major launch window in 2025.
Sydney, Australia – 28 May, 2025 — Auric, the wellness technology company pioneering “Mood as a Service,” is excited to announce the appointment of Tenielle Stoltenkamp as Chief Marketing Advisor.
Tenielle brings over 15 years of brand and marketing leadership across technology, media, and digital platforms, having held senior roles at Uber, Catawiki, and Southern Cross Austereo. Her work has spanned global campaign development, brand architecture, strategic partnerships, and creative leadership across EMEA and APAC.
Currently the founder of ThereThere Co., a marketing consultancy built for start-ups and scale-ups, Tenielle advises B2C and B2B ventures in tech, healthcare, infrastructure, and consumer goods on brand strategy, naming, go-to-market execution, and creative transformation.
“Tenielle’s creative instinct, global brand-building expertise, and collaborative mindset are exactly what Auric needs at this stage of growth,” said Adam Good, Co-Founder & CEO. “She’s come in with clarity and energy, helping us craft a brand foundation the entire team is aligned behind. Tenielle deeply understands the startup journey — from shaping messaging for customers, to forging strategic partnerships, to engaging investors. With a wave of exciting opportunities ahead in the second half of 2025, we’re thrilled to have her on board as both an advisor and a core part of the team.”
Tenielle said, “From my very first interaction with the Auric team, I was inspired by their passion and clear vision to harmonise wellness and technology to enhance everyday life. Auric’s integration of AI, IoT, and olfactory science sets it apart as a truly innovative and sophisticated brand. I am excited to work with the team as they pioneer personalised scent solutions that positively influence well-being and daily rituals.”
Tenielle joins Auric’s multidisciplinary advisory board as the company prepares to launch its first product — the AromaSphere — and bring a new category of connected scent wellness to market.
About Auric
Auric is a wellness technology company delivering intelligent aromatherapy experiences through the AromaSphere diffuser and proprietary Ritual Engine. By blending scent, biometrics, and adaptive personalisation, Auric helps users shift states across Calm, Focus, Energy, and Sleep.
Contact Information:
Auric Essentials Pty Ltd.
Level 17, Chifley Tower
2 Chifley Square Sydney NSW 2000
+61 9375 2257
A journal by Adam Good 