About Me

My name is Adam Good an Australian digital transformation, digital media, marketing and content executive.

I have been working in media, content creation, technology and advertising for over twenty five years, living and working in the United States, China, Australia and New Zealand.

Digital transformation has become my career expertise. The reinvention of business practices to derive the maximum value from digital technologies such as social media, cloud computing, mobile technology and big data analytics combined with brand engagement, experience and compelling content.

It is an increasingly debated topic #DigitalTransformation , as executives watch long-established companies being disrupted by competitors with advanced digital customer led capabilities.

While this debate goes on, for me my professional goal does not change that I set out 25 years ago. It actually still stays the same.

To be always looking to break new ground and push the development of creative interactive content led experience programs and platforms for my clients.

I’m passionate about how brands and businesses can create participation with consumers in both the real and digital channels to enhance the customer experience and advance the users purpose.

I started this blog firstly to understand blogging, but over the years the editorial has become a scrapbook of the changing world of digital, innovation and interactive media that I now happen to made a career out of.

On starting this blog I committed to myself  to attempt at least one monthly post highlighting either a featured digital media program I was working on with my team, some comments and clips from conference talks I have just been part of, or an article I had just written for the trade press.

Looking back now it’s become more like a very personal digital diary and account of the past ten years. A story in other words. Lets set the scene.

Currently I am basing myself in Sydney on a summer break working on some passion projects before my next large scale Digital Transformation role.

Most recently I was the Director of Digital Media and Content at Telstra Media a division established in 2012 to manage Telstra’s end-to-end media capabilities that were coming together.

Telstra for those not familiar, is Australia’s leading telecommunications and information services company, with one of the best known brands in the country. In 2011-12, total revenue was $25.4 billion and reported EBITDA was $10.2 billion.

Below is my Telstra Media Digital Innovation portfolio from that time.

Prior to this great role I was the Executive Vice President of Proximity Worldwide based in San Francisco. Proximity is the world’s most awarded, direct and digital agency network. With more than 2,000 employees in 62 offices around the world. The network is aligned with BBDO Worldwide and a member of the Omnicom group of companies – the world’s largest marketing services organization.

Before Proximity I was the Executive Director of Digital Innovation Australasia for the Clemenger BBDO Group, the largest marketing holding company involved in advertising and marketing communications services in Australia and New Zealand. Clemenger is part of the BBDO Worldwide Network and majority owned by Omnicom Group.

Prior to Clemenger Group, I was the President of Asia Pacific and a founding member of Tribal DDB Worldwide , also owned by Omnicom Group.

In other past lives I was an Executive Producer at News Interactive, the online division of News Limited Australia and the Entertainment Producer of MSN Australia.

Before corporate life I spent six years running my own business in the Australian film and television industry working on feature films, music videos and television commercials.

So if it’s not already clear on reading this far, I am certainly no writer or professional blogger, but the goal is to public account a monthly scrapbook of the changing world of digital media and outputs of well crafted digital transformation projects.

If you want to go reading the blog the suggestion of the week, based on your profile data we obtained is to start is here.

If you have any questions, opinions or  suggestions on topics please don’t hesitate to contact me.