
Auric Rituals
2025 is shaping up to be the year of AI agents—powerful tools that are not only transforming how we work but also how we live. At Auric Essentials, we’re embracing this revolution, and our latest experience with Google’s NotebookLM proved just how game-changing these AI-driven systems can be.
Recently, our Auric Agent (yes, we have a few!) collaborated with NotebookLM to generate a podcast script exploring Mood as a Service (MaaS)—the groundbreaking concept that powers our flagship product, the Auric AromaSphere. The result?
A fascinating conversation about how scent, AI, and IoT are coming together to deliver personalised wellness experiences. While the podcast was born out of AI collaboration, it’s more than just clever tech—it’s a glimpse into the future. AI agents are becoming partners in ideation, creation, and execution inside companies. In our case, NotebookLM became a co-host, helping us communicate how people use our Mood as a Service to transform their lives. Check it out.
The podcast banter is far from perfect. But if you had to brief for a media publishing partner and wanted to get every single product benefit into a podcast, this would be it. It’s easy to understand and highlighted just how far AI has come and hinted at where it’s going next.
As AI tools evolve, they’ll play a bigger role in content creation, storytelling, and even building emotional connections with audiences. No doubt an interesting year ahead.

Signing off for 2024. We are on pause, reflecting, and celebrate with family and friends.
Merry Christmas and Happy New Year to all.
From everyone at Auric Essentials, we wish you a joyful holiday season filled with relaxation, laughter, and, of course, amazing scents.