February 19th, 2009
V Tricked Out is a follow up program to the very successful brand participation game we ran last October on V Republic called ‘V $100 Cash Drop”. ‘V Tricked Out’ is a four month production between Frucor, Colenso and Aim Proximity Pulse (experiential group). It’s goal is to engage V drinkers on a daily basis, register new members, sell more product via a community challenge and a chance to win a tricked out V car, a 98 Nissan Skyline R34 and a ridiculous number of weekly prizes .
It combines both online (virtual high race game), offline events (V Four and Rotary car events) and the purchase of V product to unlock unique codes to participate in the program. The idea, game design and production was developed at Colenso BBDO with some support from some top end New Zealand post production facilities.
The V car is simple to drive, you put your foot to the floor and keep the car on the road. Buy cans and bottles of Green or Black V for extra Nitrous boosts. You have to use your Nitrous carefully or they could put you into a wall or sand trap. Modify your car to suit your style of driving and go hard.
|Digital Creative Director||Aaron Turk|
|Account Lead||Scott Coldham|
|Lead Game Developers||David Colquhoun and Matthew Crosswell|
|Digital Design||Simon Koay|
|Web Services and Hosting||Minoru Moore|
|Senior Producer||Haydn Thomsen|